SAP has launched its long-awaited Customer Data Platform, based on identity and data management technology it acquired with Gigya in 2017. Key differentiators include integrated privacy management and connections to systems outside of marketing. General availability is set for end of November.
Informatica doesn’t have a single product labeled as a CDP but it does offer all the pieces to assemble one. They’ve just announced a slew of new features across their products, including richer views into customer behaviors, AI-powered data cataloging, and data marketplace to make enterprise data more accessible. There are a couple of nods to self-service and data democratization, but we’re clearly in yes-code territory.
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