Open source integration toolkit Rudderstack calls itself a Customer Data Platform, but they don’t meet the fundamental requirement of maintaining a persistent data store. What they do offer are tools for developers to move data between systems. If you're looking for that, you can now try a free SaaS implementation for up to 500,000 events per month on Rudderstack servers.
Audio streaming service Spotify has acquired Megaphone, which inserts ads into podcasts. Spotify could do that already but Megaphone offers more precise audience data, enabling more precise targeting. Price was $235 million.
If you have some spare empathy today, consider the plight of IT leaders. This Snow Software survey found their top three priorities – all tied at 38% -- are the conflicting goals of adopting new technologies, reducing security risks, and cutting costs. Users also reported they feel more sympathy for IT leaders and 41% said their access to technology has improved in the past year.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.