Title search:

November 20, 2020

Experian Buys Tapad for Cross-Device ID Resolution

Experian Buys Tapad for Cross-Device ID Resolution


Experian has purchased identity resolution vendor Tapad, one of the few remaining companies building cross-device identity graphs. New privacy laws have stressed Tapad’s business but also made compliant graphs more valuable to customer data companies like Experian.

Read More

Nielsen Adopts Cookieless IDs from Trade Desk; Neustar Offers Marketing Analytics Based on Its Own Unified IDs


More ID news: Nielsen has revealed its own cookieless ID system, based on the increasingly-popular Unified ID 2.0 framework being developed by Trade Desk. Unified ID 2.0 relies on hashed and encrypted email addresses. Also: Neustar is leveraging its cookie-free cross channel ID system, Fabrik, for a marketing analytics solution that combines marketing mix models and multi-touch attribution.

Read More

Companies Build Software for Competitive Advantage: Rackspace Survey


Meanwhile, this Rackspace survey finds there is no radical shift towards building rather than buying software, even though no code/low code technologies are widely adopted. But they also find that companies are focusing their building on customer-facing systems that create unique competitive advantages. Especially interesting, companies cite the same reasons in the same order for both building and buying: ease of use/implementation, competitive advantage, customization, and cost savings.

Read More


Share: https://www.cdpinstitute.org/Newsletter/Blog1354/11-20-20-Experian-Buys-Tapad-for-Cross-Device-ID-Resolution

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


Join Now

© 2021 CDP Institute. Privacy Policy | Terms of Use