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December 22, 2020

CDP Penetration at 28%: Tinyclues Survey

CDP Penetration at 28%: Tinyclues Survey

Tinyclues

Here’s another CDP penetration statistic to add to your collection: omnichannel campaign engine Tinyclues asked 100 mostly Europe-based marketers about the state of CRM, and threw in a question about technologies used. Twenty-eight percent said they had a CDP compared with 46% having a DMP. CDPs were just slightly more common among best-in-class organizations than others.

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Consumers Never Want to Hear “New Normal” Again: Berlin Cameron Report

Berlin Cameron

Most U.S. consumers (73%) think 2021 will be better than 2020, according to this survey from the Berlin Cameron ad agency. Goals for the new year include more time outdoors (46%), more family time (46%), and making new friends (42%). Above all, 59% never want to hear the phrase “new normal” again.

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Consumers Hold Advertisers Responsible for Adjacent Content: Industry Survey

Trustworthy Accountability Group and Brand Safety Institute

Consumers are indeed unhappy: 85% think a some or great deal of online content is dangerous, offensive, or inappropriate, according to this survey from the Trustworthy Accountability Group and Brand Safety Institute. Nearly all said they’d reduce spending on a product whose ads regularly appeared near malware (92%), terrorist recruiting videos (90%), Nazi propaganda (86%), or pirated content (83%).

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Share: https://www.cdpinstitute.org/Newsletter/Blog1380/12-22-20-CDP-Penetration-at-28-in-Survey

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