Google acquires Fitbit; HERE introduces new consent tools; and protections are added for app users
Regulator and user concerns continue over data gathering and use, but companies are making changes to allay fears.
--Susan Raab, Editor
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Fitbit acquisition for reported $2.1 billion allowed by global regulators
Google closes Fitbit deal making commitment to protect user privacy and silo data
Google has completed its acquisition of Fitbit, which has a community of 29 million active users. The announcement follows a year of negotiation that resulted in Google's promises to safeguard consumer privacy, keep Fitbit user data separate and to not use the Fitbit data for Google advertising.
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Enterprises can deliver personalized data services to global users with new HERE tools
HERE adds consent manager and anonymizer for location data
HERE Technologies, a global location data company with 9,000 employees across 56 countries, has added new digital privacy tools to provide more control and compliance in IoT devices for mapping, geolocation, telecom and retail.
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