Title search:

February 2, 2021

CDP Revenue Will Pass $1.5 Billion in 2021

CDP Revenue Will Pass $1.5 Billion in 2021: CDP Institute Report

CDP Institute

The CDP industry added 25% more employees and 35% more companies in 2020 and will reach over $1.5 billion in revenue in 2021, according to the CDP Institute’s just-released Industry Update report. Most growth comes from companies combining CDP capabilities with campaign and delivery features, although a core of data-only CDPs has also been successful. Lots of colorful graphs.

Read More

Rudderstack Converts Customer Data into Event Streams

Business Wire

Rudderstack is one of the CDPs that limits itself to data assembly. They just launched Warehouse Actions, which converts CDP data into event streams as well as scheduled batch extracts. Other new features make it easier to load cloud data into the system.

Read More

Facebook Thinks Consumers Want Personalized Ads


Every survey ever taken has found that personalized advertising is consumers’ least favorite reason for giving companies their data. So we’re genuinely perplexed that Facebook is offering a “better ads experience” as a reason for Apple users to consent to data sharing. Before you spin an elaborate theory of what they’re really up to, remember Hanlon’s Razor: “never attribute to malice what can be explained by stupidity.”

Read More


Share: https://www.cdpinstitute.org/Newsletter/Blog1409/02-02-21-CDP-Revenue-Will-Pass-1-5-Billion-in-2021

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


Join Now

© 2021 CDP Institute. Privacy Policy | Terms of Use