Privacy concerns are front and center as pressures mount for change
The battle between Facebook and Apple continues showing two very different views customer engagement and privacy. Good news is that new mechanisms are coming to the fore to address a myriad of privacy challenges.
--Susan Raab, Editor
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Facebook wants to tell you a story about privacy
Facebook in full privacy reassurance mode
Facebook is trying out new tactics to persuade users to opt in to ad tracking and reassure them it respects their privacy.
In the next round of its on-going wrestling match with Apple, Facebook is testing a prompt on its mobile app for iPhone & iPad users that offers personalized ads as the reason to grant permission for Facebook to track them on iOS. Meanwhile, Facebook-owned WhatsApp is featuring reassuring messages about its privacy practices in its Status notes. They have not specified whether these are fiction or non-fiction.
Read More - Mobile app prompts
Read More - WhatsApp Status stories
Global opt-out in one button! Could it be true?
Little-known CCPA provision could be a game changer, Global Privacy Control advocates believe
An obscure provision in the California Consumer Privacy Act (CCPA) could be the key to effective data sharing opt-outs, according to some privacy experts. The rule gives consumers the right opt-out from data sales through a "global privacy control" which would automatically apply to all Web sites they visit. Privacy advocates including the CEO of DuckDuckGo believe compliance can be achieved with a signal sent by browsers alerting websites of a user's opt-out preference. Unlike previous Do Not Track efforts, this would have the force of law, at least in California. DuckDuckGo and other browser companies have been building the signal into their products and project that 40 million users will be sending it in the near future.