Hi, it’s Jamie, Senior Intern at CDP Institute’s Department of the Obvious. The office is officially closed today but I snuck down from my cot in the attic to write this. First we have a survey from Searchspring that found online sales grew during 2020 and most companies expect them to grow further in 2021. Slightly less obvious: 61% will invest in ecommerce personalization this year.
This study from Stratix is a fountain of obviousness: just over 70% of companies lost revenue due to COVID; just under 70% had employees work from home; and priorities shifted to contactless technology and wearables. Most delightfully obvious of all: companies with a stronger IT foundation were most able to adapt to the new situation.
Finally, we have a report that hate speech and harmful content on Facebook fell sharply in the fourth quarter of 2020. You may not think that’s obvious, but the report was produced by Facebook itself so it must be true.
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