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March 31, 2021

6sense Raises $125 Million Series D for B2B Account Engagement

6sense Raises $125 Million Series D for B2B Account Engagement


6sense, which unifies B2B account engagement for marketing and sales teams, has raised a $125 million Series D, bringing total funding to $226 million. The system relies heavily on machine learning to build a unified data layer, predict next best action per account, and orchestrate customer journeys. We’ve never called them a CDP but they probably qualify.

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Klaviyo Adds Competitive Benchmarks for Ecommerce Marketers


Ecommerce marketing automation platform Klaviyo is no slouch when it comes to fund-raising, notching $358 million to date. But their latest news is benchmarks that let clients compare measures including average order value, open rates, click-throughs, and abandoned carts against average results for similar companies within Klaviyo’s 65,000+ client base. They’ve also added "conversational" SMS.

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Marketing AI Deployment Is Still Limited But Users Have Hope: Marketing AI Institute

Marketing AI Institute

Switching gears: the Marketing AI Institute (no relation) reports that AI is still an aspiration for most companies: just 17% of marketers said it's deployed widely at their company, although 80% think more than a quarter of their tasks will be automated five years from now. Lack of training was by far the most common barrier (70%); poor technology and data were far down the list at 35% and 31%, respectively.

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Share: https://www.cdpinstitute.org/Newsletter/Blog1468/03-31-21-6sense-Raises-125-Million-Series-D-for-B2B-Account-Engagement

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


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