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March 22, 2017

The Joy of Identity Management

Fun with Identity Management


Look, I know you find identity management boring. But it’s really important nevertheless. So I’ll put a bunch of items in one entry, which will at least show I tried.  First up is a 10 minute video about the Internet Identity Workshop, which (who knew?) is where many identity standards come from. It features Cluetrain Manifesto author Doc Searles if that piques your interest. Next we have two items from IdentityMind, which builds fraud and identity risk scores about entities worldwide. They’ve added machine learning and new relationship graph features to reduce manual reviews and they’ve qualified under the new EU-US Privacy Shield program that lets companies transfer personal data from the European Union to the United States. Woot!  Speaking of EU rules, Vertias announced integrated solution to help companies comply with the new General Data Protection Regulation (GDPR), which can lead to fines as high as 4% of a company’s annual revenue. Veritas research shows just 31% of orgizations currently meet the GDPR requirements, incidentally.. Moving to commercial applications, Infutor just launched a real-time API that can take just one consumer identifier, match it against their consumer data repository, and return a confidence score and attributes to drive personalization. Jumio announced its remote identity verification service has been adopted by a French car sharing service. And identity management vendor SailPoint has a new patent to let users reset their passwords from outside the corporate networks.

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Openprise Survey: 47% of B2B Marketers Use Only Manual Updates to Clean Data


Let's stick with a customer data theme. A survey from B2B data management vendor Openprise provides hard-to-come-by data on market share among data providers (Zoominfo, InfoUSA and Data.com head the list).  It also shows that 47% of B2B marketers only use manual updates to clean their data.  Sad.  Missing contacts at target companies and missing field values are the biggest complaints about purchased data. Lots of other interesting info.

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SourceMedia Launches Data-Driven Products Based on a Customer Data Platform

PR Web

Finally, B2B publishing company SourceMedia has launched a set of data-driven products based on “an advanced data science and machine learning utility known as a Customer Data Platform (CDP).” We don’t usually think of CDPs as belonging to media companies but SourceMedia is correctly using the term to apply to identified, first party data, which is one of the things that CDPs manage and Data Management Platforms (often confused with CDPs) usually do not. The new products drive advertising within the SourceMedia network and on external sites. SourceMedia also announced a team of consultants to help marketers make sense of it all.

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