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Apple iOS opt-ins very low following IDFA change as Google announces plans to follow Apple lead 

Apple is just seeing results of users to be able to opt out of their data being shared - and clearly most prefer preserving their privacy. Google has also announced changes to provide more transparency on how user data is used in their app marketplace.

--Susan Raab, Editor

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Google follows Apple's lead on privacy labels

Google Play to add "safety" sections for mobile apps

Google has indicated it will introduce a “safety” section to its Google Play marketplace. Beginning next year, app developers will be required to share information on the data they collect, and how it’s stored and used. Google’s plans differ from Apple in that the focus is on whether the data is being handled responsibly, not gathering consent to what is collected and tracked. Google will also allow independent verification of the app data labels, which may add to user trust.

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Advertiser fears realized as post-iOS 14.5 opt-in rates are low

Daily iOS Opt-ins tracking at 15% worldwide, less than half in the U.S.

Flurry Analytics, used in more than 1M mobile apps has begun posting a weekly report on iOS opt-ins since this month's Apple changeover. The second week's report shows 15% data sharing opt-in world-wide and 6% U.S. 

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IT'S THE LAW                                   

In the recent IAPP State of the States privacy summit, the supervising Deputy Attorney General of the California Department of Justice confirmed their office is going to enforce compliance with consumer intent instructions in the Global Privacy Control. Global Privacy Control is a standard that enables browsers to communicate consumer privacy preferences to any website the consumers visits. 

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Mobile ad-blocking up 10% since 2020, but 74% okay with consent-based ads that respect privacy

A new survey from ad tech firm Blockthrough found approximately 40% of consumers say they use ad-blockers, almost double the rate of what traditional adblock detection from U.S. publishers indicates.

Many prefer to block ads completely via privacy browsers, or use ad block tools, but also will consider ads when companies respect privacy preferences and provide consent options.  In fact, 63% said they would accept non-intrusive ads. 

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Passwordless authentication on the rise

The trend of using passwordless authentication continues to grow. Last spring, Microsoft reported that 150M people used it for Windows login, and now a Cybersecurity Insiders and HYPR report shows how and why businesses are adopting it. While 67% lack a UX team for security, they see it as a cost-saving measure 14% and an important as part of digital transformation 21%. 

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Read More - Credential theft types

In Brief: 

Peloton equipment API flaw may have exposed data of millions. The same week that Peloton announced a voluntary recall of two treadmills, independent research firm, Pen Test Partners say they notified the company in January of flaws in its API that could allow unauthenticated individuals to view sensitive information, even for users who chose private mode account settings. The security firm says that the company's initial fix did not fully solve the problem and Peleton has not fully reported how many people may have been impacted. Read More

Apple's new app transparency a hit, according to survey. An Axway survey of more than 1,000 Americans across a broad demographic range showed significant support for the approach Apple was taking to data sharing. Seventy-six percent said mobile apps should tell you when and how you are being tracked, 53% worry about tracking of browser history, 51% about location tracking and 38% about advertiser use of ad tracking. Read More

CDP Institute News:

CDPI Slack channel: Join us to talk about privacy and martech.

CDPI Privacy Glossary: Global Privacy Control

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