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April 11, 2017

Melissa, Sprinklr and Magento Expand Their Scope

Mellissa Integrates with Pentaho to Offer Customer Data Management Platform


Data quality and identity tool vendor Melissa has announced a “comprehensive customer data management platform” that combines Melissa’s data cleaning and enrichment with Pentaho data extraction, transformation, and loading. The combined solution, called Contact Zone, includes a drag-and-drop interface for building process flows and hundreds of integrated connectors to common source systems. It’s probably too technical to consider a CDP but it’s certainly something a company’s IT department could use to build their own unified customer database.

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Sprinklr Expands Beyond Social to All Customer Experiences


Social media platform Sprinklr has repositioned itself as a “unified platform for customer experience management (CXM)”. The system can ingest data from email, e-commerce, and other non-social sources to build a unified customer view, and can make this data available to external systems. It also provides extensive features for social and customer care interactions, paid media and audience management, and content management. It still seems to lack connections with customer-facing systems including web sites, email, and offline.

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Magento Adds Digital Cloud for B2B Ecommerce


Ecommerce platform Magento has added new B2B capabilities including corporate account management, custom catalogs, real time inventory access, and backend integration with ERP, CRM, and other systems. Other announcements made at the company’s customer summit last week include: enhanced content management and social media features, integration with the Nostro personalization engine, and advanced shipping features

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