Customer Data Platform vendor BlueConic has released a CDP readiness self-assessment tool. After answering four questions, respondents are told their company’s maturity level and given a list of use cases that are appropriate to their situation. Nice!
BlueConic doesn’t recommend specific products based on your answers, but Siftery does. It looks at what products are used at your company and at similar companies and suggests products you might want to add. Artificial intelligence is involved.
Siftery’s premise is that companies are using the right systems. But maybe companies aren’t so good at knowing what they need. Customer communications platform Twilio found that companies are vastly more satisfied with their performance than the consumers they serve. As in, 81% of consumers say it’s hard to communicate with businesses but just 34% of businesses think it’s a problem. A ray of hope: companies that consider communication “extremely important” are much more likely to do it well. So if you’ve often expected companies could do a better job if they wanted to, you were right.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.