CDP Institute

Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.

Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.

Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.

Lemnisk is a B2C SaaS CDP platform that can operate wholly in the cloud or in a hybrid model where PII is stored on-premise at the client.

Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.

Ready to tap into and fully unlock the power of your Snowflake data for customer engagement? Blueshift has the answer. And you don’t need IT to do it.

Explore how Sweetwater, the leading online music retailer, leverages AI to deliver personalized, one-to-one engagements that foster lifelong customer relationships.

David Raab, Founder of the CDP Institute, and Vijay Chittoor, Co-Founder and CEO of Blueshift, answer some of the most important questions about CDPs.

Redpoint Global is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Microsoft is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Cadenz.ai is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

BlueConic is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.

Teavaro supports B2C companies with a cloud-based (AWS) SaaS platform that integrates data of any type into a unified customer profile and stores full histories on customers and prospects in MongoDB and Postgres databases.

The Tealium Customer Data Hub (CDH) is made up of 5 modules: TiQ Tag Management; EventStream API Hub; AudienceStream CDP; DataAccess; and PredictML.

TCS CI&I CDP supports B2C companies in select industries with a platform that can be hosted in a public cloud, private cloud or on-premises.

Xtremepush CDP's SaaS platform hosted in AWS (can be private cloud as well) supports B2C companies in a variety of industries.

The Resulticks CDP platform supports B2C and B2B (and hybrid) companies across a wide variety of industries in APAC (primarily), EMEA and North America.

NGDATA meets all RealCDP certification criteria with Intelligent Engagement Platform.

mParticle CDP supports a wide variety of B2C companies in North America, EMEA and APAC (6 offices globally) with a cloud-based SaaS platform hosted in AWS.

Amperity's CDP system is an Enterprise level CDP for B2C companies and comes in four modules.

Adobe Real-Time CDP meets all core RealCDP certification requirements.

ActionIQ CDP supports both B2C and B2B enterprises across a variety of industries with a SaaS platform hosted in AWS.

Specializing in B2C data, Acquia CDP sits on a Snowflake server and is delivered as a multi-tenant SaaS solution supported by real-time APIs to capture, process, store, and deliver first, second, and third-party customer data.

Algonomy Real Time CDP provides a fully comprehensive CDP platform designed to meet the needs of retailers and companies with similar business models (CPG, quick-serve restaurants).

FirstHive CDP supports B2C and B2B companies with a SaaS CDP platform that can be either cloud-based or on-premise.

Salesforce Data Cloud is a SaaS CDP platform hosted in AWS supporting both B2C and B2B companies.

Zeta CDP+ supports both B2C and B2B companies across a wide variety of industries with a SaaS offering hosted in AWS.

Optimove CDP's SaaS platform can be hosted in the cloud or on a company's private servers and supports both B2C and B2B companies (primarily B2C).

D&B Rev.Up ABX CDP supports B2B companies with a cloud-based (AWS) SaaS platform designed to help business (non-technical) users improve marketing and sales efforts in a no-code environment.

Blueshift's SmartHub CDP supports B2C companies with a cloud-based (AWS) SaaS platform that is smart, robust and easy-to-use (no code).

In the world of retail, customer experience reigns supreme. FirstHive details how a CDP helps you deliver high-quality CX across channels.

Today’s retailers are striving to deliver personalized CX that drives loyalty. FirstHive shows how a CDP facilitates the process.

Staying competitive in today’s insurance landscape means driving engagement throughout the customer lifecycle. FirstHive details how a CDP makes this possible.

The composable CDP is perhaps the most confusing topic in today’s martech space. Actable provides core insights and guidance to help buyers.

Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.

This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.

Achieving high-quality, up-to-date B2B buyer data is often easier said than done. Learn how the Leadspace CDP maintains accurate data and uses it effectively.

The Adobe Real-Time CDP collects data across all channels to create real-time profiles and audiences. Learn more in this Forrester TEI Report.

A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.

The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.

A popular mountain resort wanted to communicate with their guests in a personalized and meaningful way. See how the Ascent360 CDP provided segmentation and unified data to increase click-through rates and event registrations.

A family-owned luxury resort and spa struggled to share real-time information with their guests. Learn how the Ascent360 CDP unified the data and drove higher revenue.

AI is powering a new era of customer experience. Lemnisk details how a CDP can help you leverage AI to the fullest.

In this fireside chat, learn how Mattel used BlueConic for customer-centricity across its brands.

One of the largest business insurance providers in the UK wanted to improve visitor-to-buyer conversion rates. Learn how BlueConic helped them do so with unified profiles.

Even though consumers want personalized experiences, they despise companies knowing so much about them. BlueConic details how to find a happy medium.

Companies across industries are choosing a CDP to improve customer relationships by using data efficiently. BlueConic provides questions to ask to help choose the right CDP for your needs.

Deciding between a Composable CDP and a Packaged CDP should be based on careful comparison. The CDP Institute has prepared these worksheets to help you gather the information needed for this decision.

Banks have an incredible wealth of customer data, but many don’t know how to use it. NGDATA shows how a customer data strategy can optimize efforts.

Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.

Financial institutions need to deepen their understanding of their customers. NGDATA explains how to achieve a 360 degree view.

Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.

Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.

A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.

The largest membership organization in the Netherlands wanted to make their online communications more relevant. See how GX guided them to several personalization milestones.

A Belgian multimedia group needed to balance consent and privacy in their targeted advertising. Learn how GX provided the needed data skills.

Self-directed buying has significantly changed B2B sales. GX explains how a CDP can help you keep up.

Targeting the right audiences can be difficult. GX explains how look-alike modeling lets you easily identify high-value prospects.

Customers expect dynamic engagement from brands across multiple different channels. This Blueshift analysis of messages sent by its users explores the most effective means of doing so.

Organizations are working with more data than ever before. Hightouch details how a composable CDP provides flexibility and time to value.

What’s new in the CDP industry? This report from the CDPI shares the latest trends.

It can be difficult to identify users within the open internet. Teavaro explores the available options for identity resolution, even without cookies.

Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.

Connected Experience is hailed as the next great audience engagement paradigm, but what does it actually mean? In this webinar, David and Susan Raab, Co-Founders of the CDP Institute, join Resulticks CTO Mani Gopalaratnam in an eye-opening conversation on this major paradigm shift, its multiple facets, and the developments in technology such as CDP to accommodate its emergence.

An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.

See how Ometria helps Hotel Chocolat deliver what they do.

Find out how Ometria’s retail-focused team and technology help iconic brand Steve Madden to better understand their customers and create cross-channel experiences that resonate.

Customer experience is crucial for retailers globally. Ometria details how its platform helps retailers meet expectations.

A shoe company wanted to optimize CX by understanding its customers. Ometria explains how its customer data platform brought together multiple data feeds to create a single view.

A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.

A luxury shirt brand needed to effectively reach customers in various new locations. See how Ometria used segmentation and omnichannel marketing to drive a 27% increase in revenue.

Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.

Retailers need to make their marketing messages relevant to the person receiving them. Ometria explains how automation can help.

Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.

The Amperity CDP creates a unified view of first-party data from fragmented sources. Learn more in this Forrester TEI report.

Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.

Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.

A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.

Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.

In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.

In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.

What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.

A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.

Loyalty programs are very important to modern customer relationships. The CDPI and TCS explain how a CDP can help make your loyalty programs successful.

A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.

Get a behind-the-scenes look at email marketing best practices for retail, resort & brand marketers.

Discover how to turn your customer data into sales through targeted, personalized and automated emails.

Learn how to use your data with Ascent360.

A four-season resort in New Mexico wanted to improve their email marketing. Learn how Ascent360 used segmentation to generate $125k in revenue from a single campaign.

Using data is increasingly important to marketing. Ascent360 provides a four-step plan to master it.

Ski and four-season resorts have a wide range of guests with vastly different interests. Ascent360 details how to use customer data effectively to keep them coming back.

Segmentation is key to personalized marketing and increased engagement. Ascent360 explores the high-performing campaigns you should implement.

Resort marketing presents numerous special challenges. Ascent360 explains how a CDP can help.

Many companies look to paid media to connect to audiences. Teavaro details how identity resolution in walled gardens is beneficial.

Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.

In the modern digital landscape, it’s more important than ever to protect data privacy rights. Zeotap explains how a customer data platform can help businesses do so.

Data privacy is increasingly crucial for marketers. Zeotap details how a CDP can help them manage consent.

AI tools are becoming increasingly powerful. The CDPI and Optimove show how AI can add value to a customer data platform and what changes companies can expect.

Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.

The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.

A large pharmacy retailer lacked a holistic view of its customers. Learn how the Meiro CDP drove 25% retail media growth.

A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.

A large retail bank in Southeast Asia struggled with data silos and fragmented customer identities. Learn how the Meiro CDP made advertising budgets 10% more efficient and improved CTR by 160%.

The CDP Institute’s RealCDPTM program captures over 200 data points on each vendor it certifies. This report uses that data to explore the contours of the CDP industry.

In this webinar, Tyler McDaniel of Epsilon and guest speaker Forrester analyst Joe Stanhope discuss the role CDPs play in the marketing industry today and why enhancing existing first-party data is critical to better analysis and measurement.

A new IDC Link commentary reviews Epsilon’s Digital CDP solution, saying it allows marketers to activate at scale in a matter of weeks.

Enterprises are working through how to comply with privacy rules all over the world. Lytics explains how its CDP works with Google BigQuery to make the process easier.

Learn how Lytics can help today’s customer-centric organizations use first-party data to optimize all aspects of their business.

Lytics CDP is a modularized SaaS platform optimized to run on Google Cloud Platform (can also be hosted on AWS or Azure) and supports both B2C and B2B companies in a variety of industries.

This virtual workshop explores all the benefits of a CDP, how to determine the right solution for your business, and how to make the most of its capabilities.

Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.

Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.

Conductor puts the power of Lytics’ industry-leading identity resolution & profile building capabilities in your hands through an all-new easy-to-use interface.

Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.

Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform (CDP).

In this free online course sponsored by SAP and the CDP Institute, learn what a use case is, what it’s used for, and how to build one.

The process of privacy compliance can be very complicated. Treasure Data explains how a CDP can streamline it.

In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.

Luxury retail brands took a significant hit during the pandemic. Zeotap explains how a CDP can help them adapt to ecommerce changes.

This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.

Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.

Getting ready for the holiday season means learning from your customer data. Amperity details what steps to take during the year.

Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.

Relay42 provides a solid CDP solution for B2C companies in a wide variety of industries.

Identity resolution helps with personalization and attribution. Teavaro explains how it works.

Data governance is important to using growing amounts of customer data. The CDPI and Commanders Act explain what it is and how a customer data platform can support it.

If your CX isn’t working, you’re not alone. Learn more from SAS and CMO Council.

It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.

Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.

Enjoy the Customer Data Cloud demo.

See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.

In this demo video, learn how you can use Data Cloud for Marketing to deliver marketing success now.

Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? We’ll share guidance for using data ethically and employing trust-building personalization.

Marketers are facing real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. Join us as we discuss how you can succeed in the new data revolution.

Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.

Discover how companies like HEINEKEN USA, Mattel, and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.

See how the Comoto Family of Brands is unlocking its marketing potential with first-party data.

Learn more about BlueConic and how its CDP can power your data-driven processes to accelerate growth.

BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.

Learn from BlueConic how you can embrace a more proactive approach to consumer data privacy.

Learn how Endeavor Business Media uses BlueConic to influence visitor engagement and orchestrate visitor-led journeys that drive conversions.

A Nordic pet care specialist was hampered by the spread of data across multiple systems. See how Optimove unified the data and maximized personalization.

A leading telecommunications business wanted to automate personalization and speed up segmentation. Learn how Optimove helped launch more than 200 new campaigns per year.

CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.

Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.

Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.

B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.

The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.

B2B decision makers face a highly disjointed process. The CDPI and Leadspace explain how to create a well-orchestrated approach.

A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its CDP unified data to allow better segmentation.

A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.

A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.

In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.

In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.

Consumers now evaluate brands based on data privacy practices. Zeotap explains how to meet expectations.

Organizations can reap many benefits from a CDP. Segment shares real ROI examples.

AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.

First-party data is the future of digital marketing. Segment details how to harness it.

The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.

Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.

The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.

An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.

Many brands struggle to get the unified customer view they need. TCS explains how both a CDP and AI can help.

In this course from Teavaro and the CDP Institute, learn about the benefits of identity resolution for marketers in an increasingly regulated and complex data environment. Go to academy.teavaro.com to see more.

Learn how you can integrate customer data into your business processes, deliver CX that strengthens loyalty, and optimize emerging revenue opportunities.

Find out how you can deliver relevance and personalization at every in-person and digital touch point across channels with SAP Customer Data Platform.

A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.

An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.

A leading insurance provider was wasting resources on poor quality leads. Learn how FirstHive helped them cut costs with personalized customer journey orchestration.

Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.

The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.

Implementing a new CDP can be challenging. Acquia provides tips to make it easier.

The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.

Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.

Discover how TCS Customer Intelligence & Insights™ (CI&I), an AI-powered customer analytics and real-time CDP software, captures data from multiple sources and converts it into insights and actions.

Is your shopping interaction with your customers truly personalized? TCS Customer Intelligence & Insights™ (CI&I) goes beyond horizontal analytics with pre-built, industry-specific use cases.

Discover how TCS Customer Intelligence & Insights™ (CI&I) next-gen loyalty solution helps retailers deliver hyper-personalized customer experiences.

Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.

The third-party cookie era is coming to an end. Learn how the SAS CDP can give you a significant headstart in this new marketing world.

Want to see for yourself what SAS can do?

Watch this video to learn how SAS Customer Intelligence 360 enables brands to manage the customer journey for personalized relevance across every interaction.

In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.

Can a CDP replace your Consent Management Platform?  The CDP Institute analyzed capabilities of 40+ vendors to find the answer to this and other important questions.

An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.

In this ebook, Zeta combines the industry’s most prominent leaders’ insights and predictions with research and data to prepare marketers for 2022.

Giving customers a personalized experience is more important than ever. Algonomy details how its CDP helps its clients achieve this and related goals.

A privately-owned supermarket chain wanted to improve customer engagement. Read about how the Algonomy CDP used data to increase digital account growth and revenue.

Siloed data kept a large grocery chain from implementing omnichannel personalization. Learn how Algonomy made it possible.

Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.

Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!

The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users.  Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.

In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.

The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.

Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.

Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.

BlueConic shares four strategies for successfully navigating the ongoing changes in the privacy-first era.

How is children’s privacy being protected around the world? This paper from the CDPI explains the latest laws and recommends future steps. This article was first published in the Journal of Data Protection & Privacy, Volume 4 Number 4, published by Henry Stewart Publications, London, https://www.henrystewartpublications.com/jdpp

Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.

Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.

Advertisers are facing major challenges from privacy regulations and updates. Treasure Data details how first-party data can help with navigating the future.

One of the leading banks in the MENAT region wanted to enhance CX and boost online conversions. Learn how the Lemnisk CDP created a single customer view for optimal personalization.

A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.

Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.

Susan Raab of the CDP Institute explains the role of marketing in privacy issues and why it matters now more than ever.

Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.

An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.

Access this quick introduction to Meiro Customer Data Platform featuring built-in marketing activation tools and ETL & reverse ETL designed for private control.

Discover Adore Beauty powers triggered communications to grow its monthly revenue by over a quarter with Tealium.

Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.

Watch this video to see how Treasure Data can help you unlock the power of customer data and deliver stellar brand experiences at scale.

Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.

Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.

See how the Utah Jazz doubled their conversion rates and increase ticket sales with Tealium.

First party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.

Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.

Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.

Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.

The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.

Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.

This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.

Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.

Learn how travel agency TUI works with Tealium and Facebook to improve tracking, reduce cost and increase conversion.

Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.

Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.

See how Facebook, ASICS, and Wunderman Thompson Data work with Tealium to keep up with major changes like third-party cookie loss and new privacy regulations.

Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.

Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.

See how industry leaders Hanesbrand and Thryv created strong data foundations that enable them to better personalize customer experiences across all channels in real time.

Hear how Humana uses Tealium to drive growth by personalizing experiences at every touchpoint.

See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.

Discover from Tealium the power of a first-party data strategy and how to easily switch before third-party cookies crumble.

See over 15 customer data use case recipes and real world success stories from brands like the GAP and the Utah Jazz.

Learn how PrimeCredit improved its response rates and is able to unify customer data in real time with Tealium.

Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.

Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.

Having accurate and trusted customer 360 profiles is crucial for marketers. Amperity describes how AI makes this type of identity resolution possible.

Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.

A CPG company wanted to better understand its customers to increase CX value. Learn how Treasure Data helped by extracting and unifying fragmented facts.

Beverage giant Anheuser-Busch InBev needed to centralize more than 70 million unique customer records. Treasure Data explains how its CDP made it possible.

An international DIY retailer suffered from lost time due to disconnected databases. Learn how Redpoint Global compressed their cycle time with a single point of data control.

Because the typical methods just don’t cut it.

Stripe International wanted to use customer data to improve marketing efforts. Learn how the Treasure Data CDP made it happen.

Segmetning is key to successful retention campaigns. Optimove and the CDPI explain how it works.

Is there a way for individuals to control their own data privacy for a profit? This paper from the CDPI explores one possibility. This article was first published in the Journal of Data Protection & Privacy, Volume 4 Number 2, published by Henry Stewart Publications, London, https://www.henrystewartpublications.com/jdpp 

The era of the third-party cookie is coming to an end. Amperity explains how you can thrive with first-party data instead.

A leading bank in Nigeria wanted to reduce churn on digital channels. Learn how Terragon helped with data enrichment.

We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).

Meeting the challenges of using customer data requires making knowledge directly accessible to marketing teams. Commanders Act details how a CDP makes it possible.

Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.

CMSWire, Wendy Mudis (VP of Marketing at Lids), and Karen Wood (Sr. Director of Product Marketing at Acquia) share Lids’ customer relationship journey.

Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.

Today’s customers expect real-time engagement. To close the gap between expectations and experience, learn how you can leverage real-time data and decisions to orchestrate real-time customer interactions.

Lucerna Health co-founder and CEO Craig Thomas discusses how the partnership between Lucerna Health and RedPoint Global helps healthcare organizations achieve scale in delivering personalized consumer engagements.

Leadspace Founder and CTO Amnon Mishor reveals the incredible promise of customer data platforms and what they mean for B2B Sales and Marketing in particular.

Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.

Pini Yakuel, CEO and Founder of Optimove, discusses the past year, the current state of affairs, and looks into the future, taking innately intelligent marketing from concept to reality.

Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.

Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.

Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.

Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.

Send optimal messages to customers across all channels. Process: Develop models to predict response to alternative treatments, select best channels, select bet timing, and make other choices needed to determine optimal treatment to each customer. Send instructions to delivery systems to execute.

Select best prospects (on external lists) using model based on CDP data. . Process: Send data on best customers to external system, which will match against its data, build a lookalike model, and return highest-ranked prospects to load into CDP or other systems

Send emails or other outbound messages at optimal time for each customer. Process: Execute model based on CDP data; store result on profile for use in CDP or other systems.

Select best prospects (among existing leads) using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Select loyalty incentive using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Select best offer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Estimate likelihood of repurchase using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Estimate likelihood of unsubscription using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Estimate likelihood of customer churn using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Estimate future value of customer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Present complete customer history to call center or sales agent during interactions. Process: Receive customer ID or attributes from channel system; find customer’s profile in CDP and display selected data on agent screen.

Select best message in real time based on current customer location and past data. Process: Receive real time stream of visitor locations and IDs from channel system; use location to look up relevant information (e.g. local weather); use ID to find visitor’s profile in the CDP; use location plus profile to infer customer context (e.g. work, home, vacation); apply rules or predictive models to select best message using all data; send to channel system for delivery; track behavior during session and make new adjusted selections.

Select best product for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best product using profile data; send to channel system for delivery; track behavior during session and make new adjusted selections.

Select offer for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best offer using profile data; send to channel system for delivery; track behavior during session and make adjusted selections.

Send messages to customers based on specified actions or events. Process: Define trigger events; select customers who experience trigger event in real time or near realtime; select best message; send to delivery system.

Notify customers of new features that are relevant to them. Process: Identify customers with products affected by new feature and/or whose past behavior indicates high likelihood of interest in new feature.

Remove previous buyers from campaigns for specific products. Process: Exclude customers from product campaigns based on purchases made across all channels, as captured in unified customer database.

Send messages to customers who have stopped doing business or are at risk. Process: Define selection criteria drawing on behaviors in customer profile; select customers and appropriate message; send to delivery system.

Send messages to customers who abandon shopping carts and stop sending messages when no longer relevant. Process: Receive abandoned cart lists from ecommerce systems; use profile data to determine best treatment for each customer on list; send appropriate customers and offers to retargeting systems (email, mobile, social, web ads, Web site). Remove customers from list when they buy or take other action.

Send audiences to social media ad vendors. Process: Select audiences for social media advertising; send hashed email or other identifiers plus desired message; subsequently analyze performance of selected names.

Provide customer-level data to personalization system. . Process: Specify data elements to use in personalization; specify list selection criteria; create list with data elements included and send to delivery system.

Locate field events in areas where there are high concentrations of customers with strong purchase intent. Process: Assign customers to location-based clusters; identify clusters with most customers having high intent and value scores; schedule events in those areas.

Compare behaviors of customers in different long-running marketing programs. Process: Select similar sets of customers and assign to test vs control groups; execute test over time; compare behaviors at end of test.

Estimate the change in behavior caused by a marketing program. Process: Identify sets of otherwisesimilar customers who did and didn’t experience a marketing program; compare subsequent behaviors.

Find customer segments that could be contacted more often with good results. Process: Analyze interaction history to find customers with few contacts during recent period; find clusters of customers who would have been eligible for contact; assess potential value of contacting them with best messages.

Determine which channels work best for each customer. Process: Analyze history of interactions by channel for each customer; identify customers who show preference for one or other channel.

Generate reports based on Key Performance Indicators. Process: Define KPI formulas; calculate using customer data; deliver reports.

Tag customers who belong to previously defined life stages. Process: Define life stage criteria; tag customers who meet the criteria; track movement in or out of life stages over time.

Tag customers who belong to previously defined segments. Process: Define segment criteria; tag customers who meet the criteria; track movement in or out of segments over time.

Identify sets of customers that can be usefully treated as segments. Process: Analyze customer profiles to find clusters with similar attributes or behaviors; assess potential to treat these distinctly.

Identify attributes common to best customers. Process: Define criteria for best customer; assemble list of customers meeting criteria; identify attributes that distinguish them from others.

Identify individual customers who have returned high value. Process: Define criteria for high value customers; assemble list of customers meeting criteria

Track customer actions over time. Process: Assemble timeline of customer actions; find behavior patterns by segment, purpose, outcome, etc.

Link customer profiles from separate systems as before or after merger. . Process: Ingest data from different companies; use rules and reference data to link related IDs; create unified profiles.

Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.

Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.

Use CDP to show personal data to customers, to store consent records, and as connection to source systems. . Process: Expose customer profile to system that responds to customer data requests. Store consent details in CDP and check for valid authority for data usage requests. Store origins of customer data and send change requests to source systems if required.

Use CDP pixel on Web site to capture user behavior. Process: Place CDP pixel on Web site, configure as needed to select data to ingest and destination(s)

Append external attribute and behavioral data to existing customer records. Process: Send customer records including IDs to external vendor who will match against their files, append new attributes, and return these to append to the customer’s profile.

Append external identifiers to existing customer records. Process: Send customer records including IDs to external vendor who will match against additional identifiers and return these to append to the customer’s profile.

Associate individuals with businesses in B2B data. Process: Ingest data; apply rules and reference data to associate each individual with a business or department master ID.

Need to add intent data from external sources to customer profiles in CDP. Process: Send data on target customers to external system, which will match against its data, append intent data (or set up alerts for future data) and return data to load into CDP or other systems

Need to select content for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best content using profile data; send to channel system for delivery; track behavior during session and make adjusted selections.

Need to synchronize DMP and CDP data. Process: Send anonymized profiles to DMP, which will use them to create audiences or bids; return results to CDP for analysis.

Need to identify most accurate available information for each customer attribute and share with other systems. Process: Link customer data inputs from different sources that relate to the same person; apply rules and reference data to select the attribute most likely to be correct; publish these attributes as ‘golden record’ for other systems to use

Support costs are high and customers get frustrated when the have problems. Can help customers who need assistance before they request it. Process: Develop models to identify customers likely to need support and to select the appropriate support materials; receive stream of data on customer behavior (e.g. web pages visited, system error messages, etc.) and isolate events indicating need for support; send appropriate support messages.

Need to send optimal treatments to retain existing customers. Process: Develop models to predict churn, predict responsiveness to alternative treatments, estimate future value, select best channels, select best timing, and make other choices needed to determine optimal treatment to each customer, bearing in mind that some customers will renew without an incentive and some customers are not profitable. Send instructions to delivery systems to execute.

Need to estimate customer interest in different topics using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Need to classify anonymous visitors in real time based on their behaviors. Process: Receive realtime stream of anonymous visitor behavior from channel system; apply rules or predictive models to classify visitors based on behaviors and attributes; send classification to channel system to use in selecting treatments.

Need to select best customers for email campaign. Process: Define rules or model scores to identify best customers for a specific campaign; select those customers subject to additional constraints e.g. frequency caps, email permissions; send list to email systems for delivery.

Cannot identify sequence of interactions associated with different tasks. Process: Assemble timeline of customer interactions; group by purpose or outcome; find common paths and branches.

Low quality of ingested customer data limits its use. Process: Ingest data; apply rules and external data (e.g. address validation) to identify and correct errors. Provide feedback to source systems to help them improve the original data quality.

A company wanted to capitalize on its successful loyalty program. Learn how Acquia worked with the data to increase revenue.

A tea company wanted to translate its in-store relationship with customers to other channels. Learn how Acquia made it possible.

All marketing organizations want to be data-driven. Tealium details how a CDP can make it possible.

Veteran CDP users and consultants have a lot to say about what does and doesn’t work in their field. The CDP Institute and Treasure Data have the details.

Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.

In this ebook, BlueConic explores the core capabilities of a pure-play CDP and how they differ from other, seemingly similar technologies.

Real-time customer engagement can be complicated. Redpoint Global presents a framework and tactics to make it easier.

CX is overtaking price and product as the primary competitive differentiator. Redpoint Global explains the importance of a single point of control in this environment.

One of the world’s largest web services companies wanted a unified view of the customer. Learn how Redpoint Global made it possible.

The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.

A CDP is a powerful tool. The CDPI and Optimove explain how a decision engine makes it even stronger.

A real estate startup wanted to make rentals as simple as hotel bookings. Find out how Blueshift made it possible.

What does your organization need to consider when implementing a CDP? ActionIQ explains.

An online car marketplace needed to manage several data streams. Learn how Segment organized everything to create individualized marketing campaigns.

A publication company wanted to create more growth. Learn how Segment streamlined customer data to make it possible.

The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.

How can CMOs in retail improve customer experience? SAS provides various strategies.

Context and real-time analytics are important to CX. SAS explains the details of using these tools.

The Optimove CDP can provide marketers with actionable insights. Read on to learn more.

Xanterra Travel Collection needed to understand guests across more than 100 siloed sources. Redpoint Global helped them achieve a comprehensive customer view.

Lucerna Health needed help executing its value-based care strategy. Learn how Redpoint Global’s technology helped them schedule 50% more appointments and expand operations.

Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.

Your CDP should be a smart hub that empowers your marketing team to take action on all of your customer data. ActionIQ helps you find the right solution.

OneLogin is used by businesses of all sizes to secure company data. Learn how the company used Leadspace to double engagement.

The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.

Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.

CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.

Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.

The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.

If personalization is both possible and in demand, why are so many companies still struggling to get it right? The answers boil down to both mindset and technology. Lytics explains it all.

Marketers have been scrambling for years to keep up with customer data. Leadspace explains how a B2B CDP can help.

Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.

CDPs play an important role in digital transformation. Read on to learn how from Redpoint.

AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.

Subaru isn’t the biggest automaker but it’s one of most trusted brands. Data plays a key role in attracting new buyers and keeping old customers coming back.

Intent Data: Diamond in the Rough or Just Pixie Dust? Lattice Engines explores the nuances of intent data and how B2B marketers can use it most most effectively.

ABM and CDP are BFFs, OK? Don’t drown in the alphabet soup. Read Why Account-Based Marketing Needs a Customer Data Platform from the CDP Institute and Lattice Engines to understand the challenges marketers face with ABM and how a CDP can help.

Targeting is the key to B2B advertising success. But many marketers still struggle to do it effectively. This paper from Lattice Engines presents best practices and how predictive analytics can help.

ABM and predictive analytics go together like bacon and…more bacon? We’re tired of bacon jokes too. So just read this paper from Lattice Engines about predictive modeling and ABM and no pigs will get hurt.

A side-by-side comparison of CDP vendors based on key differentiating features.

Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.

Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.

A basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.

Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.

Lytics explains why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.

Questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.

Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.

Questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.

Questions to ask CDP vendors related to operations, support, costs, and vendor background. Part of a series to help buyers make an informed decision.

Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.

A luxury jewelry brand wanted to integrate its customer data to increase personalizaiton. Learn how the Optimove CDP brought them a 53% increase in monthly average net revenue.

A premier paper and gift store needed to quickly adapt during the pandemic. Optimove explains how its CDP helped them understand their customers.

An online database of adoptable pets across North America wanted to know its customers. Learn how the Lytics CDP made it possible.

Are you overwhelmed by the number of privacy terms in the marketing world? The CDPI has a glossary that will hopefully clear things up.

Are the terms in the CDP industry confusing you? This CDPI glossary is here to help.

Privacy legislation and the death of the third-party cookie mean identity resolution matters more than ever. Segment helps you design your strategy.

The GDPR is now in effect across Europe. DataEM explains what this means for your privacy practices.

New privacy rules are forcing advertisers to find new ways of gathering data. The CDPI and Treasure Data explain how a CDP can help.

Struggling to tell Customer Data Platform vendors apart? Optimove’s Field Guide to CDPs describes the major types of CDP vendors, identifying features for each, and how to pick the one that’s right for you.