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April 27, 2018

Lattice Engines Launches CDP for ABM

Lattice Engines Launches CDP for ABM

Lattice Engines

Predictive analytics vendor Lattice Engines has announced what it calls the first Customer Data Platform for Account-Based Marketing, a claim that other B2B CDPs would surely contest.  For what it’s worth, Lattice and several similar systems were listed as CDPs in the original CDP Guide published by Raab Associates in 2013.  The new platform is in private beta and should be released by the end of 2018.

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Segment CDP Adds GDPR Functions


Segment has added features for GDPR compliance to its API, focusing on data suppression and deletion requests. They’re not the only CDP to do this, of course. I wouldn’t ordinarily report on something this narrow but know you’re interested, Dear Reader.

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IFTTT Raises $24 Million More

Globe Newswire

Cross-app workflow platform IFTTT (“if this, then that”) has raised $24 million, bringing its total to $63 million. Without getting into nuances, IFTTT is more consumer-oriented than integration platforms like MuleSoft (just bought by Salesforce for $6.5 billion if you’ve been trapped in a cave).

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