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October 4, 2016

Reltio Review, Segment Analyzes Mobile API Traffic, Umbel on Sports Marketing


Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. One that sits right on the border is Reltio, which fits the CDP criteria* but goes beyond customer data to all types of enterprise information. That puts it more in the realm of Master Data Management, except that ...

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Analyzing Segment’s Mobile API Traffic


A customer data platform’s most important job is making the entire customer journey accessible across all the major touch points. Segment focuses on collecting 10 core customer data streams: mobile, web, server, offline, support, sales, email, marketing automation, advertisement, and payments. It’s fairly rare for us to see customers...

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Why You Can't Afford to Bench Your Data This Season


As far as brand loyalty goes, college sports have got it pretty good.With few exceptions, the marketers behind most consumer brands live a constant struggle to instill their audience with a level of passion that even approaches how a college sports fan feels about their team.As an alumni of the University of Texas, the UT Athletics Department...

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