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June 25, 2018

AT&T Buys AppNexus

AT&T Buys AppNexus to Leverage First-Party Consumer Relationships


Fresh on the heels of its Time Warner acquisition, AT&T has announced plans to buy digital ad marketplace AppNexus. It will provide core technology for the TV advertising and analytics unit AT&T set up last August. AT&T has more than 170 million direct consumer relationships across its wireless, video, and broadband businesses. These could position it as an alternative to Facebook, Google, and others who control their own mass audiences.

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Programmatic Advertising Recovering from GDPR Concerns


One reason that AT&T’s direct relationships are important is fear that privacy rules like GDPR will hobble the advertising based on third party relationships. Not yet, according to Digiday: programmatic ad buys are starting to recover after an initial drop when GDPR went into effect last month.

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Supreme Court Limits Law Enforcement Access to Location Data


In a surprising privacy victory – and let’s face it, any privacy victory is surprising – the U.S. Supreme Court ruled that law enforcement agencies need a warrant to obtain cell phone location history data from wireless carriers. But don’t get too excited: the ruling doesn’t address other surveillance issues such as real-time location tracking or video cameras in public places, or commercial use of location data.

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