Remember GDPR? Just 27% of EU firms and 12% of U.S. firms met the May 25 compliance deadline but 76% and 68% respectively expect to comply by the end of 2018. When asked why they were complying, 54-59% cited customer expectations compared with 39-41% citing partner demands or fear of legal action.
Do consumers really care? A survey by retail media company Valassis says yes: when asked what it took earn their loyalty, 76% listed safeguarding personal information compared with just 73% for personal discounts or special offers. Interacting through preferred communications was far behind at 55%. Other interesting insights here.
Voice search isn’t the technology of the future because it’s already here: 27% of respondents to this Global Web Index survey said they use voice search on mobile each month. Mobile payment usage has grown from 26% in 2016 to 37% in 2018. The study found that different drivers for brand discovery, purchase decisions, and brand advocacy. Much food for thought.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.