August 9, 2018

Dun & Bradstreet Sold to Private Investors in $6.9 Billion Deal

Dun & Bradstreet Sold to Private Investor Group in $6.9 Billion Deal

Dun & Bradstreet

Business data giant Dun & Bradstreet has agreed to be acquired by a private investor group in a deal valued at $6.9 billion. The company had announced in February that it was considering options for value creation. D&B has shown little growth in recent years despite the broad surge in data-driven B2B marketing.

Read More

Sigstr Analyzes Sales Emails to Measure Relationship Strength


Plucky little Sigstr is also in the B2B data business, with a clever technology that gathers data from email signatures. It has just launched Pulse, which analyzes a company’s email, calendar, and CRM data to assess sales relationships with target accounts. It’s a bit creepy but I guess there’s no expectation of privacy where business emails are involved.

Read More

Dynamic Yield Raises $32 Million To Expand Beyond Web Channels

Dynamic Yield

Ecommerce personalization vendor Dynamic Yield has raised a $32 million Series D funding round, bringing its total funding to $77 million. The company will use the funds to extend beyond Web site personalization to other channels including kiosks, call centers, point of sale systems, and IoT devices.

Read More



The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


Join Now

© 2020 CDP Institute. Privacy Policy | Terms of Use