CDP BlueConic has integrated Decibel’s proprietary Digital Experience Score, enabling marketers to build campaign segments and identify experience issues. Decibel tracks Web visitor behaviors down to the level of mouse movements and then applies AI to infer user attitudes such as frustration. They describe the result as a “digital version of Net Promoter Score” but frankly it’s a lot cooler.
You haven’t shown much interest in privacy-related news, Dear Reader, so I don’t publish much of it. But it seems worth mentioning that that Google is being sued after an Associated Press story last week revealed that turning off “Location History” doesn’t stop some Android apps from tracking your location history. If you want more on privacy and BigTech misbehaviors, see this post on the Customer Experience Matrix blog.
This definitely doesn’t qualify as news but we’re told that David Raab’s half-day Customer Data Platform workshop at the MarTech Conference in Boston in October is likely to sell out. So register soon if you’re interested. Use coupon code CDPorg for a 10% discount. Rates go up September 1.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.