The News Gods have shown just enough pity to let me avoid writing about more surveys, Dear Reader. We have an honest-to-goodness acquisition: press release service Cision has purchased social media platform Falcon.io, which will help PR people and marketers integrate their publicity and social campaigns. Everyone loves convergence.
We also have word that email marketing platform WhatCounts is combining with personalization platform Windsor Circle. It’s not exactly a merger since both were already owned by Output Services Group. The new organization will also include a full-service digital agency.
Finally, cross-channel personalization, campaign management, and CDP vendor Manthan has expanded its real-time journey management, testing, and notification features. It can also match device IDs to offline consumer identities. ‘Nuff said.
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