You were somewhat interested in last week’s news that Akamai had purchased identity access management vendor Janrain, Dear Reader. So maybe you’d like to know that Janrain competitor OneLogin has raised a nice round $100 million. Now you do.
And if anyone still doubts that we’ve passed Peak Facebook, investment management firm Cowen has estimated the Facebook’s share of digital ad spending will fall from 20% in 2018 to 17% in 2020. Amazon will double its share from 6% to 12%. But Facebook-owned Instagram is expected to also gain 2 percentage points, so don’t feel too badly for them.
Stand-alone digital voice assistants like Amazon Echo will replace smartphones as the dominant consumer home device, predicts an Accenture report. The network effect is alive and well: 93% of voice assistant owners say they’ll look for other devices that easily integrate with them. A majority (57%) of voice assistant owners say they use their smartphones less.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.