January 22, 2019

Zappix Adds Self-Service Customer Care to Alexa

Zappix Adds Self-Service Customer Care to Alexa

Zappix

There’s some chatter in the gurusphere that voice devices will replace smart phones as the primary personal electronic device. Color me skeptical but we do have this item that self-service customer care vendor Zappix has made its interactive voice response tools available on Amazon Alexa. It makes sense: Alexa already hears you curse when something doesn’t work, so she might as well offer to help.

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Netmining Partners with Vistar Media to Target Digital Out-of-Home Media

Globe Newswire

One reason I doubt that voice devices will replace smart phones is that the phones are mobile. This makes them inherently more useful to consumers. It also lets companies like Netmining track people as they move about. This, in turn, enables deals like the one that Netmining just announced with digital out-of-home media agency Vistar Media, to target out-of-home ads more precisely. That’s a good thing for marketers, although consumers have little reason to care.

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Geoedge Protects Publishers Against Unauthorized In-App Ads

Globe Newswire

One advantage that voice devices have over phones is fewer ads, although that is likely to change. At the moment, mobile ads can be both annoying and security risks. Geoedge, helps publishers block problematic Internet ads, has added similar protection for in-app ads. It’s hard to imagine Amazon or Google allowing Geoedge to interfere with voice device ads but who knows what tomorrow will bring?

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