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February 13, 2019

83% of Consumers Feel Personalized Ads Are Unethical

83% of Consumers Feel Personalized Ads Are Unethical: RSA Security

RSA Security

Mark Twain didn’t originate the phrase “lies, damn lies, and statistics”, which in fact was a play on an older phrase “liars, damned liars, and experts”. Ouch. In any event, let’s look today at two directly contradictory surveys. First, RSA Security found that just 17% of consumers view personalized advertising as ethical. Indeed, only 48% see any ethical ways for companies to use their data.

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68% of Shoppers Want Personalized Promotions: BRP Consulting

BRP Consulting

On the other hand, BRP Consulting found that 68% of shoppers prefer a store that offers personalized rewards, promotions, and discounts. In fact, 64% are comfortable with being identified via their mobile phone when they enter a store as long as they get a personalized experience in return. Feel free to quote RSA or BRP as the need arises. Extra points if you quote both in the same document.

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Consumers Want Brands to Heal Social Divisions: Sprout Social

Sprout Social

Speaking of confusion, I’m fascinated by this Sprout Social report that most consumers want brands to take the lead in healing social divisions. Desperation, wishful thinking, or mere confusion…take your choice. Business leaders, our nation turns its lonely eyes to you.

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