March 1, 2019

Informatica Buys AllSight CDP to Build Complete Customer Profiles

Informatica Buys AllSight CDP to Build Complete Customer Profiles

Informatica

Data management vendor Informatica has purchased AllSight, which specializes in customer data collection, unification, and analysis. The deal lets Informatica move beyond building a “golden record” of customer attributes to creating a complete profile including unstructured data, transactions, and other detailed information. It’s a nice illustration of the difference between Master Data Management and Customer Data Platforms.

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Odaseva Raises $11.7 Million Series A for Cloud Data Protection

Globe Newswire

Cloud data management platform Odaseva announced a $11.7 million Series A, bringing total funding to $14 million. Odaseva automates cloud-to-cloud transfers, data backup, privacy compliance, and breach detection. It’s especially well connected to the Salesforce cloud.

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Improved Privacy Threatens Facebook Ad Revenues

CNBC

Organizational note: we’ve assigned “Facebook is evil” news to our Department of the Obvious, which in hindsight is where it belongs. Department Intern Jamie has already found two suitably obvious items: Facebook’s fact checking operation is ineffective and letting users clear their behavior history could make Facebook ad targeting less effective. l More to come, for sure.

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