March 22, 2019

Arm Treasure Data Adds Marketer-Friendly Segmentation Interface

Arm Treasure Data Adds Marketer-Friendly Segmentation Interface

Arm Treasure Data

CDP Arm Treasure Data has added features to make it easier for marketers to access the data it assembles, including a new Audience Studio to built segments, run predictive analytics, and activate customer lists. Other new features include policy-based permissions, new integrations including Box and Snowflake, and a European data center.

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Sentient Ascend Becomes Evolv Technology and Raises $10 Million

PR Newswire

Sentient Technology Holdings has spun off Sentient Ascend, an AI-based Web experience optimization system, which will now be Evolv Technology Solutions. Evolv has also raised $10 million. There are several Evolv’s in the industry but this one, based in San Francisco, is essentially the former Ascend team.

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Just 14% of Firms Are Ready for California Privacy Act: TrustArc Survey

TrustArc

Most industry observers expected the California Consumer Privacy Act to be substantially weakened before it took effect in January 2020. That still may happen. But if that doesn’t, many firms may be in trouble: just 14% are currently complaint although 84% have begun the process, according to a survey from TrustArc.. One relevant benchmark: only 26% are now GDPR compliant, nearly one year after GDPR went into effect.

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