April 3, 2019

Healthgrades Launches CDP for Health Systems

Healthgrades Launches CDP for Health Systems

Healthgrades

Healthcare CRM vendor Healthgrades has launched a Customer Data Platform. The system will bring together patient data from many sources to give health systems a unified customer view.

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Optimove Adds Retail Performance Benchmarking Platform

PR Newswire

CDP vendor Optimove has a new benchmarking platform for retailers, allowing them to measure their sales and marketing performance against industry-wide aggregates. The benchmark will be powered by data collected by Optimove and will help Optimove’s Optibot system identify opportunities for improvement.

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Ansira Buys BrightWave to Expand Marketing Services

PR Newswire

For marketers who prefer human assistance, martech services firm Ansira has purchased BrightWave, an agency specializing email and CRM services. It’s Ansira’s third acquisition in the past year.

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