May 28, 2019

Salesforce Adds App Marketplace for Datorama

Salesforce Adds App Marketplace for Datorama

Salesforce

Salesforce is expanding its AppExchange to include a marketplace for apps that connect with its Datorama marketing analytics system. The list of “available and upcoming” apps includes connectors to Salesforce Marketing Cloud email, Sales cloud lead generation campaigns, AppNexus ad campaigns, and several types of reporting.

Read More

Gainsight Adds CDP Module

Gainsight

Customer success vendor Gainsight has launched a Customer Data Platform of its own, part of a new Customer Cloud for subscription businesses. The new CDP pulls in data from many sources, lets users define what’s stored, and shares data with a variety of external systems. We haven’t seen the details but it sounds like a real CDP.

Read More

Selligent Adds Privacy Compliance Tool

Selligent

Selligent, a B2C marketing execution platform, doesn’t claim to have a CDP but does offer what they carefully call “CDP capabilities”. They seem to mean that they build multi-source customer profiles but use them within the Selligent platform. They’ve just added a customer information management tool that helps brands comply with privacy regulations. GDPR features are in place and CCPA is on the way.

Read More

 

Share: https://www.cdpinstitute.org/Newsletter/Blog861/05-28-19-Salesforce-Adds-App-Marketplace-for-Datorama

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2019 CDP Institute. Privacy Policy | Terms of Use