Title search:

June 5, 2019

AnyRoad Raises $9.2 Million to Measure Offline Experiences

AnyRoad Raises $9.2 Million to Measure Offline Experiences

Business Wire

We have a flurry of attribution news today, for some unknown reason. Oh, the irony. We’ll start with a $9.2 million Series A funding from AnyRoad, which measures the impact of offline experiences by collecting data from CRM, loyalty, ERP, and POS systems. They call dibs on Experience Relationship Management as a category.

Read More

Backtracks Raises $2.1 Million for Podcast Audience Behavior Tracking

PR Web

Back online, podcast analytics and hosting platform Backtracks has raised a $2.1 million seed round. Backtracks says it captures “unprecedented detailed audience data including who, what, when, where, and how they're listening to a podcast.” They’re reporting the details of listener behavior, not listener identities or podcast content.

Read More

Klear Measures Earned Media Value of Influencer Campaigns

Martech Advisor

Nothing is murkier than influencer marketing. Klear, an influencer marketing platform, says it can fix this with a newly-announced feature to estimate campaign ROI by calculating Earned Media Value – that is, the how much it would cost to buy the same amount of coverage in paid media (a.k.a. advertising). Not everyone agrees that EMV is a valid approach

Read More


Share: https://www.cdpinstitute.org/Newsletter/Blog870/06-05-19-AnyRoad-Raises-9-2-Million-to-Measure-Offline-Experiences

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


Join Now

© 2021 CDP Institute. Privacy Policy | Terms of Use