June 12, 2019

Amazon Offers Its Own Personalization Models as a Service

Amazon Offers Its Own Personalization Models as a Service

Amazon

Studies including this from Avionos, this from Deloitte, this from Yes Marketing, and this from Signs.com all show that consumers care more about a convenient, low cost shopping experience than personalized recommendations. But, as this Sitecore study reports, marketers persist in believing the opposite. If you’re part of that majority, you’ll be thrilled that you can now use Amazon’s very own personalization algorithms on AWS. Cynics will see an Amazon plot to distract competitors from what’s really important. Optimists will argue that making personalization easy frees resources for other improvements.

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Data Silos Are Biggest Barriers to Insight: Arm Treasure Data Study

Arm Treasure Data

Retreating to less controversial ground, this study from CDP Arm Treasure Data finds that marketers’ biggest challenge in gaining insights from their data is that it’s siloed and hard to access (cited by 47%). Just 20% cited the next most common challenge, lack of internal knowhow. The survey also found substantial shortfalls in attribution approaches.

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Holistic Customer View is Marketers’ Top Challenge: Adobe Econsultancy Study

Adobe

Maybe you don’t trust a CDP vendor’s survey about data integration. Well, Adobe is definitely not a CDP vendor and their recent Digital Trends Report by Econsultancy also found that building a holistic customer view is marketers’ top challenge (44%), followed by tracking marketing effectiveness (41%) and ensuring consistent experience (40%). Even more impressive: 32% of customer experience leaders had a highly integrated cloud-based technology stack compared with just 7% of non-leaders. More here about priorities, impact of data privacy rules, and other interesting topics.

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