June 25, 2019

LiveRamp Buys DataPlusMath to Connect Web Behavior to TV Ad Views

LiveRamp Buys DataPlusMath to Connect Web Behavior to TV Ad Views

PR Newswire

TV advertising “has lacked the ability to deliver people-based addressability and measurement across channels” says the gazillionth press release promising the “first” solution to this problem. Still, you might want to know that identity platform LiveRamp has purchased DataPlusMath, which somehow uses a Web site pixel to capture TV viewing. Now you do.

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Tru Optik Offers Individually-Targeted TV and Streaming Audio Ads for Political Campaigns

PR Newswire

Individually-targeted TV ads were also once impossible, but nobody even bothers to claim they’re the first to offer them anymore. The latest twist is that smart TV (and streaming audio) data management platform Tru Optik has created a “political data cloud” that specializes in targeting specific voter groups in local, state, and national elections. Making it easier for politicians to say different things to different people.

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Amazon Gets Patent on Home Surveillance by Delivery Drones

Source

Speaking of unsurprising: Amazon has received a patent for a plan to let its delivery drones double as home surveillance devices. You probably assumed that were doing that already. 

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