June 27, 2019

WP Engine Strengthens HubSpot Integration and Buys Flywheel

WP Engine Strengthens HubSpot Integration and Buys Flywheel

WP Engine

We talk a lot in the CDP world about companies expanding the scope of their features. But if you really want to see integrated systems, look at the small business end of the market, where all-in-one vendors constantly expand to become aller-in-one. Case in point: Wordpress hosting leader WP Engine just announced deeper integration with HubSpot, including access to HubSpot’s free CRM and almost-free marketing automation. WP Engine also just bought competitor Flywheel.

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GetResponse Spreads Even Further Past Email

Business Wire

GetResponse, which is primarily an email platform, is also well down the expansion road with a CRM, form builder, and landing pages. It just enhanced its Webinar and ecommerce features and added online payments and social advertising. The company has 350,000 customers worldwide.

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ShippingEasy Grows Outside the Box

Business Wire

Even shipping and inventory software vendor ShippingEasy is thinking outside the box. They already had a customer marketing solution that creates segments and sends emails. They’ve now expanded it to include Amazon feedback management and a drop-and-drop template builder for email campaigns, segmentation rules, and abandoned Shopify shopping carts.

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