August 1, 2019

Quotient Technology Offers Ad Audiences Based on Retail Coupons and Purchases

Quotient Technology Offers Ad Audiences Based on Retail Coupons and Purchases

Quotient Technology

Quotient Technology manages a promotion network that it says accounts for 75% of all consumer packaged goods digital coupon activations. They’ve just launched a service to build digital ad audiences based on their data, which also includes purchase history on over 100 million consumers. Ads will be delivered through web sites, mobile apps, social media, smart TVs, and other digital channels.

Read More

Throtle and BritePool Partner to Track Users Without Cookies

Throtle

Throtle uses a combination of non-cookie methods to identify individuals across channels. It just partnered with BritePool, which encourages users to identify themselves by signing into Web sites, to track visitors across sites so programmatic ad buyers can limit ad frequency. We’ll see more such projects as cookies fade away.

Read More

Google Reports on You 500 Times Each Day: The Australian

The Australian

Cookies aside, how much data do Internet companies gather about you? The Australian found an Android phone sent Google 529 updates in one typical day.  That’s more than once every three minutes. Locations, activities, and nearby wi-fi sources were all reported relentlessly.

Read More

 

Share: https://www.cdpinstitute.org/Newsletter/Blog920/08-01-19-Quotient-Technology-Offers-Ad-Audiences-Based-on-Retail-Coupons-and-Purchases

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2019 CDP Institute. Privacy Policy | Terms of Use