August 2, 2019

IgnitionOne Adds Consulting Group

IgnitionOne Adds Consulting Group

IgnitionOne

IgnitionOne, a CDP with strong adtech roots, has launched a media consultancy to offer full-service operation of its platform. They position it as helping in-house staff at companies that have replaced outside marketing agencies.

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Datawrkz Launches Ad-Oriented Customer Data Platform

Datawrkz

Datawrkz, a programmatic media buying agency, has launched what it calls a Customer Data Platform to feed first-party data into its Demand Side Platform. It seems to meet RealCDP criteria for pulling in all data types and building unified profiles, but not necessarily for long-term retention and easy external access. Either way, it’s a good illustration of why a standard Data Management Platform (DMP) isn’t enough to take full advantage of first party data.

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SugarCRM Builds Unified Data Platform with Applications on Top

Source

SugarCRM is also touting unified data, in the form of its new “Intelligent Customer Experience platform, which unifies disparate data into a single 'time aware' customer data model.” It just announced platform-based applications for marketing automation, sales automation, and customer service and will likely add others in the future. They don’t call their platform a CDP but it might qualify.

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