We have a flight of advertising news today, Dear Reader. Start with a $33 million funding round for Ezoic, which uses AI to optimize Web site design and ad placements. Ezoic supports publishers of all sizes with pricing that starts as low as free (in exchange for an ad at the bottom the Web page).
Web ads are still important but just a bit passé, don’t you think? In-game ads much more cutting edge. Anzu.io certainly hopes so: they’ve just raised a $6.5 million Series A from backers including agency giant WPP, publisher Axel Springer, and BITKRAFT Esports Ventures. Anzu’s ads show up as billboards within the game landscape so they don’t disrupt the user experience.
Sadly, no discussion of digital advertising can avoid mentioning fraud. It’s still a huge problem but the industry is fighting back. The latest thrust comes from Google, which has announced its mobile ad platforms AdMob and Ad Manager will only serve ads that publishers have authorized by listing the seller in an app-ads.txt file. App-ads.txt and big sister ads.txt have been among the most successful anti-fraud measures.
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