CDP Simon Data announced a $30 million Series C funding, bringing total funding to $59 million. Simon positions itself as “the first and only CDP with a fully-integrated marketing cloud” although it stops at orchestration, leaving message delivery to external systems.
Adtech vendor Adform has launched a new cross-device graph, which it says removes the need for an external cross-device vendor. In plainer English, it identifies multiple devices per cookie, enabling advertisers to target people across devices and to limit impressions per person. Adform builds its graph with data from its ad buying and serving businesses.
Amobee, another adtech firm, has built its own cross-device graph by mapping devices and cookies to households. These can then be targeted through connected TVs and other devices. It has just added more than 60,000 audience segments based on data from more than sixty providers. Marketers can also build segments using their own data..
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