August 28, 2019

Data Compiler NetWise Buys WhoToo from Demandbase

Data Compiler NetWise Buys WhoToo from Demandbase

NetWise

We have a nice little trio of acquisitions today, Dear Reader. Closest to home for marketers, customer data compiler NetWise has bought competitors WhoToo from Demandbase, which itself purchased WhoToo in 2015. NetWise is moving from a white label model to selling its services directly.

Read More

Airship Acquires Apptimize to Add Analytics and Alliteration

Airship

Messaging platform Airship is buying Apptimize, a testing and optimization solution for messaging, Web sites, and smart TV channels. Apptimize lets marketers change iOS and Android apps without making code changes and then measure the results. Hours of fun.

Read More

Cisco Buys CloudCherry to Guide Call Center Agents

Cisco

Finally, Cisco announced a deal to buy CloudCherry, which provides call center agents with journey flows and predictive analytics. The system combines data from multiple source systems in real time. Of course, it would be better to read data from a CDP than maintain yet another set of point-to-point integrations.

Read More

 

Share: https://www.cdpinstitute.org/Newsletter/Blog941/08-28-19-Data-Compiler-NetWise-Buys-WhoToo-from-Demandbase

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

Signup

Join Now

© 2019 CDP Institute. Privacy Policy | Terms of Use