Data analysis requires so much, well, analysis. BI tool ThoughtSpot removes much of the drudgery by using AI to answer user questions and answer questions users should have thought to ask. They just raised $248 million, bringing their total raise to $554 million. Someone likes this idea.
B2B CDP CaliberMind also has some nifty AI capabilities. But their news for today is about deal with data vendor DiscoverOrg. CaliberMind users will get easy access to DisoverOrg data while DiscoverOrg clients can access CaliberMind’s engagement scores, ROI reports, and attribution measures. DiscoverOrg paints it as a step towards becoming a “comprehensive data platform”, whatever that may be.
We don’t usually cover CDP marketing ploys but we’ve never seen anyone give away a CDP as conference swag. Stop by the BlueVenn booth at DMEXCO, MarTech East, or Technology for Marketing next month and you might not get a free t-shirt but you will be able to enter a drawing for a free BlueVenn implementation and one-year license. The CDP Institute will present at all three events but we promise not to enter the contest.
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