September 19, 2019

Tealium Adds Machine Learning to Its CDP

Tealium Adds Machine Learning to Its CDP

Business Wire

I can't find any reason to mention that today's date of 9-19-19 is a palindrome, so I guess I won't.  I will note the news is all about self-service, starting with a new machine learning function in Tealium's AudienceStream CDP. The new feature natively reads data gathered by AudienceStream, creates predictive models, and shares the resulting model scores through Tealium’s integrations.  All without anyone writing a single line of code.

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Everage Adds Gears Marketplace for Custom Extensions

Evergage

Next up, CDP Evergage has launched the Gears Marketplace, a library of easily installable components including “connectors, extensions, templates and more”. Gears are built by technical users but can include configuration interfaces that let non-technical users specify deployment details.

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AdRoll Applies Machine Learning to Individual-Level Ad Targeting

Business Wire

AdRoll is applying machine learning to ad targeting for direct-to-consumer brands. Its new Brand Awareness Solution combines a company’s own data with AdRoll’s second and third party data and then uses machine learning to find the best prospects via contextual, demographic, interest-based, look-alike, retargeting, or email campaigns.

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