October 30, 2019

Optimove Adds Streaming Data Ingestion and Access

Optimove Adds Streaming Data Ingestion and Access

Martech Advisor

CDP Optimove has added real-time streaming data ingestion and access, something it calls Optidata. The announcement was made at the company’s annual PostFunnel Summit. You were expecting OptiSummit, weren’t you?

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SparkPost Buys eDataSource to Expand Email Services

SparkPost

Email sending platform SparkPost is buying eDataSource, which helps identify and resolve email deliverability issues. It’s SparkPost’s first acquisition but others have been rolling up email vendors for years. Apparently it’s a lot of fun.

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Bloomreach Evolves Its Headless Digital Experience Cloud

Bloomreach

Halloween is the right day to announce a “headless digital experience cloud”, which sounds a bit scary. It’s like a headless CMS (meaning you can access its functions via APIs in addition to a conventional user interface) but with more functions. Bloomreach says they have the first one. Trick or treat?

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