SWARTHMORE, Pa., Aug. 7, 2019 -- The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute's semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.
Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.
Other milestones the report were:
About the Customer Data Platform Institute
The Customer Data Platform Institute educates marketers and technologists about customer data management. The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers Webinars, workshops, and consulting on related issues.
Customer Data Platforms are defined as "packaged software that maintains a unified, persistent customer database which is accessible to external systems." They are the only types of packaged software specifically designed to create and share a complete view of each customer. Institute Founder and CEO David Raab named the Customer Data Platform category in 2013.