CMO Labs

Combining expertise across marketing strategy, campaign planning, technology systems and data, CMO Labs offers CDP consulting services across from A-to-Z. Starting with a discovery and gap analysis session, we design a framework that defines the appropriate systems, tools and data integrations, implementation approach and ongoing management operations.   From this initial framework, we then offer implementation support across strategy and tactical implementation, including setup, tools and data integration and initial audience segment and campaign activations. Once systems are in place and operational we then provide ongoing management as needed by our customers, across audience segmentation, campaign activation and marketing performance tracking and analytics.

Vendors we have worked with: Tealium, Segment, Lytics, LiveRamp, Heap.

Contact: hello@cmolabs.io


Leverage Lab

Leverage Lab is your Customer Data Platform (CDP) activation partner.  As the first and only Customer Data Platform centric agency, we offer a unique set of services and capabilities that ensure organizational value and adoption from your CDP investment.  Leverage Lab specializes in:

  • Customer Data Platform Use Case Development
  • Key Customer Data Platform Feature/Functionality Needs Assessment
  • Customer Data Platform RFP and Vendor Review
  • Organizationally Specific Implementation Assistance
  • Rapid Use Case Deployment
  • Agency Managed Services (campaign, analytics and development services)

Contact: info@LeverageLab.com


Merkle

Merkle brings mature data management capabilities to integrate all customer data into a holistic view based on over 25 years of managing customer data for clients.

Our strategy team can provide a holistic assessment of and comprehensive plan for your organization’s CDP, with actionable recommendations aligned to real business outcomes and stakeholder buy-in across the organization.

Merkle commands full-stack, multi-product technology solutions from the industry’s software leaders.  We offer support for planning, deploying, integrating and managing CDP solutions, enabling you to focus on the business of marketing.  

Vendors we have worked with: Lytics, Ascent360, RedPoint Global, Datorama, Tealium, Signal, Ensighten.

Contact: marketing@merkleinc.com


MRP Advisers

MRP Advisers serves publishers, marketers and their agencies as the leading independent global strategy and operations consultancy and Managed Services Provider/Business Processes Outsourcer specializing in Media and Marketing Resource Planning and Execution.

We evaluate, select, contract, install, support/manage CDPs, CRMs, DMPs and related marketing and media technologies with more than 12 installs to-date and growing.  MRP also offers comprehensive staff augmentation, campaign management, reporting and analytics, media trading, and data science capabilities as needed.

MRP Advisers is headquartered in Westport, Connecticut, U.S.A. with its global delivery office staffed 24/7/365 in Mysuru, Karnataka, India.

Vendors we have worked with: RedPoint Global, LiveRamp, Neustar, Salesforce, Zeta.

Contact: bill@mrpadvisers.com


Refined Path

Connected Data. Connected Customers.

Refined Path helps organizations drive business results by blending strategy, technology & analysis. We bring expertise in CDP’s, DMP’s & CRM platforms plus proven methodologies. We advise, train and offer managed services for one-to-one customer engagement. NY-based. What makes us different?

Digital Agency & Analytics Experience: Approach honed by 10+ years of digital media & CX experience at data-centric agencies Merkle & Razorfish, and 8 years of analytics at IRI.

Client Experience: We've worked with premier brands across verticals including multi-year engagements with AstraZenca, Capital One, Chase, Dell, Johnson & Johnson, Nike, Starwood Hotels, Victoria's Secret & Verizon.

Vendors we have worked with: Lytics, Marketo, Salesforce, Treasure Data, Velocidi.

Contact: tom@refinedpath.com


VisumCx

VisumCx is dedicated to helping our clients implement and meet the demands of their customers by enabling the delivery of exceptional customer experience. VisumCx takes a hand-on approach to the assessment, development, implementation and measurement of customer experience programs. We believe that data is the foundation to customer experience success and it is why we believe in the power of Customer Data Platforms and have an established partnership with CaliberMind.

Vendors we have worked with: CaliberMind

Contact: carlos@visumcx.com


The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.

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