Append external attribute and behavioral data to existing customer records
Identify the most accurate available information for each customer attribute and share it with other systems.
Use CDP to show personal data to customers, to store consent records, and as connection to source systems.
Find customer segments that could be contacted more often with good results.
Locate field events in areas where there are high concentrations of customers with strong purchase intent.
Estimate the change in behavior caused by a marketing program.
Send messages to customers who abandon shopping carts and stop sending messages when no longer relevant.
Present complete customer history to call center or sales agent during interactions.
Select best product for known customers in real time based on their past data.
Select content for known customers in real time based on their past data.
Select best message in real time based on current customer location and past data.
Estimate customer interest in different topics using a predictive model based on CDP data.
Reduce support costs and customer frustrations by offering help to customers who need assistance before they request it.