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Navigating Opportunities and Risks
During the COVID-19 Pandemic

June 3, 2020 1 p.m. Eastern Time and subsequently on-demand

 

Summary

The COVID-19 pandemic has had an immediate and profound impact on consumer behavior that is likely to persist beyond its conclusion.

Rapidly adapting to these changes in both an offensive and defensive manner is proving to be the primary survival strategy for today and will likely be the determining factor for those that thrive on the other side.

Join David Chinn, President & CMO of Lexer, who will share practical examples for how brands are identifying changes in customer behavior and rapidly adapting to capitalize on them.

Key learnings will include:

  • Approaches to measuring and understanding changes in customer behavior
  • Simple tactics to improve data quality, customer insight and engagement
  • Ways to improve acquisition by focusing on high-value customer segments and products
  • How to effectively grow reach to maximize the impact of your marketing while minimizing cost

Speaker

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David Chinn is the Founder of Lexer's North America business and global CMO.

His career has centered on helping retailers across Asia Pacific and North America use their customer data to drive insight and improve business performance. He is especially passionate about making customer analytics accessible and actionable for non-technical people.

David holds a B.Sc. and B.Bus. from the University of Technology, Sydney and resides in Los Angeles with his wife Stefani and two daughters.

Sponsor

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