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Choosing the Right CDP

May 27, 2020 1 p.m. Eastern Time and subsequently on-demand


Are you struggling to decide which customer data platform (CDP) is the right fit for your business? The demand for CDP is rapidly growing as companies realize how it can empower their marketing stack by delivering rich customer insights for stronger sales. But how do you sift through all the different flavors and determine which CDP is right for you?

Join Maverick, Director of Technical Partner Enablement at Arm Treasure Data for a live webinar on how to select the right CDP for your business, what you need to accomplish with a CDP, and how this marketing technology is designed to solve complex customer experience challenges. Maverick will also share insights into the many different CDPs available on the market today.

In this webinar, you'll learn:

  • What is a CDP?
  • How should you select a CDP?
  • Which CDP vendors and product capabilities are available?
  • Real-world CDP use cases



Maverick is Director of Technical Partner Enablement at Arm Treasure Data.


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