What’s in store for retail with the customer data platform By Shruti Shukla, MicrosoftAugust 13, 2020 According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry.
Our vision for the Microsoft customer data platform By James Phillips, MicrosoftAugust 6, 2020 Empowering organizations everywhere to gain insight from all their data sources and deliver personalized customer engagement.
The Fifth P: Privacy Lands Squarely in the Marketing Mix By Susan Raab, CDP InstituteAugust 3, 2020 Data privacy, once seen primarily as a legal and IT concern, is now integral to marketing, and marketers are increasingly central to ensuring compliance with privacy regulations.
Customer data platform: A key to personalized experiences By Shruti Shukla, MicrosoftJuly 30, 2020 In today's digital economy, customers are continuing to set the bar higher and higher in terms of what they expect from the brands they interact with.
Customer centricity: A key priority across lines of business By Shruti Shukla, MicrosoftJuly 23, 2020 In today's content and product-saturated marketplace, personalization is the key to standing apart from the competition.
What Can the Global CX Community Can Learn from Covid? By Paul Bergamini, Reuters EventsJuly 20, 2020 During the height of the crisis the UK Office of National Statistics announced that just under 50% of employed adults in the UK were working from home.
CDP Periodic Table By Brent Dreyer, DataEmJune 29, 2020 Q. What are the principal elements of a CDP and how do you leverage these elements to Grow Your Business?
COVID-19: The Unexpected Catalyst Driving Digital Transformation in the Retail Sector By Medha Kumar, NetcoreJune 25, 2020 According to Michael Leboeuf, "A satisfied customer is the best business strategy of all".
Identity is A Constant During Continuing CDP Evolution: How First- and Third-Party Data Can Be a CDP’s Key Differentiator By Michelle Tilton and Jason Ford, InfutorJune 22, 2020 "What should I be looking for in a CDP?"
EdTech: How to Keep Learners Engaged Post Lockdown By Varun Dattaraj, NetcoreJune 18, 2020 We have all been tempted to pick up a new skill or two during the COVID-19 lockdown haven't we?
9 COVID-19 Campaign Examples and Learnings from Leading Insurance Brands By Rohit Srivastav, NetcoreJune 11, 2020 The pandemics and crises in the past have shown that the insurance sector has been more than prepared to take the brunt.
Mobile App Personalization: 10 Ways to Convert and Retain App Users at Scale By Pradyut Hande, NetcoreJune 4, 2020 We live in an inter(net)-connected world where smartphone penetration, ever-improving mobile network infrastructure, and enhanced access to cheaper data are driving the app economy.