Beyond composable — Federated Audience Composition in Adobe Real-Time CDP and Adobe Journey Optimizer By Matt Skinner, Adobe Real-Time CDPApril 5, 2024 In our conversations with customers, sometimes they ask, "Can I just use my data warehouse as a customer data platform (CDP)?"
As cookies disappear, the need for data collaboration is here By Anjul Bhambhri, Adobe Real-Time CDPMarch 29, 2024 When it comes to customer engagement, acquisition, and loyalty, experience is the difference.
Practical steps to getting started with Gen AI for marketing By Joyce Gordon, AmperityMarch 27, 2024 A common question from every executive team these days: "What’s our AI strategy?"
Hospitality Data Management Problems? Meet Your Solution By Lindsay Hansen, Ascent360March 22, 2024 Hospitality marketing teams come across many roadblocks in data management.
How a CDP Can Drive Revenue for Hotels and Resorts By Lindsay Hansen, Ascent360March 15, 2024 Hotels and resorts cater to a diverse range of guests with a diverse range of interests.
AmpAi: Four ways AI unlocks value By Joyce Gordon, AmperityMarch 13, 2024 How can artificial intelligence actually help you with customer data and marketing?
Why data quality is the key to success with your customer data platform By Benedikt Wedenik, Adobe Real-Time CDPMarch 11, 2024 Data quality is the foundation of any successful customer data platform (CDP).
Unlock value faster with Use Case Playbooks for Adobe Real-Time CDP and Journey Optimizer By Kaitlin White, Adobe Real-Time CDPFebruary 26, 2024 As marketers navigate challenges, internal hurdles can complicate the ability to execute.
What is Clienteling? By Reda Maouhoub, Scal-eFebruary 16, 2024 Imagine walking into your favorite store and being greeted by name.
Why your AI for marketing won’t work By Joyce Gordon, AmperityFebruary 12, 2024 The hype around generative AI for marketing is at fever pitch.
Transformative, Optimized and Future-focused By Sofia Gerrard, Reuters EventsFebruary 7, 2024 Digital marketing is evolving rapidly, presenting both challenges and opportunities for brands.
New tools for marketers in Adobe Real-Time CDP unlock efficiency and scaled audience engagement By Lory Mishra, Adobe Real-Time CDPFebruary 5, 2024 Marketers today are looking for new ways to improve customer experiences.