Five key CDP use cases for media companies in 2023
More than almost any other industry, media companies are facing pressures for true insight into their customers.
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Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse
If you've ever tried to build a 360 view of your customer, you know how time consuming and costly it can be.
How Lytics CDP solves for the most common identity management challenges
As more consumers move online to interact with brands, more companies rely on technology to drive consumer engagement and product adoption.
The future of Generative AI is bright — and not as scary as you think
We've all had our minds blown recently by artificial intelligence, and probably more than once.
The Value of Customer Data: How Much Could It Be Worth?
In today's data-driven world, where information is power, an organization's most valuable asset is its customer data.
For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud
Today's most successful businesses juggle a long list of priorities.
Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles
A customer data platform (CDP) is a powerful tool for both your marketing and IT teams.
Innovative, Optimized, Driving Growth
Marketers face immense pressure to continuously adapt.
The top 5 data clean room use cases for marketers
Your organization’s valuable data needs to be stored somewhere.
Concerned with an economic slowdown, brands turn to retention
The U.S. economy has been on a rollercoaster since the beginning of the COVID-19 pandemic.
Bring on the second wave of CDP: ROI-driving, composable and privacy-centric
Last year, Lytics first introduced the idea of composability in the customer data platform (CDP) category.
5 customer dark spots marketers can shine a light on using a CDP
Brands today are looking to revive dormant customers, increase basket size, activate data anywhere, and identify lookalike audiences.