Master Omnichannel Journey Orchestration, Not Campaign Management By Florian Delval, ActionIQFebruary 24, 2022 It's time to focus on omnichannel journey orchestration instead of campaign management.
How to Choose a B2B Customer Data Platform: Better Data Sources Mean Better Profiles and Better Decisions By Marge Breya, LeadspaceFebruary 21, 2022 As we all know, buying signals come in many shapes and from many sources.
4 Strategies for Driving Repeat Customers By Conner Jones, LexerFebruary 14, 2022 No matter how you spin it, your repeat customers will always drive more profits than your one-time buyers.
Data Privacy in 2022 – What You Need to Know By DJ Landreneau, TealiumFebruary 10, 2022 Data privacy in 2022 is at the forefront of our current wave of digital transformation.
Preparing for Digital Transformation By Augustine Chidiebere, TerragonFebruary 7, 2022 What is Digital Transformation?
How to Choose a B2B Customer Data Platform: Better Data Integration Means Better Decisions By Marge Breya, LeadspaceJanuary 31, 2022 Complete buyer profiles at the account, buying center and contact level are critical.
3 Reasons why Retailers should invest in a CDP to improve enterprise-wide ROI leading to better payoffs By Sachin Dev T, AlgonomyJanuary 27, 2022 Globally, customer-centricity has become one of the cornerstones of the retail industry transformation.
How Enterprise Brands Can Simplify the CDP Market By Eric Wendt, ActionIQJanuary 24, 2022 Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof.
MarTech: Best of breed, Best of suite or Best of both worlds By Smitha BV, AlgonomyJanuary 20, 2022 Marketing Technology industry is moving so fast that marketers are struggling keep up.
Build your own walled garden By Michael Katz, mParticleJanuary 17, 2022 Did Google just drop a bomb on the internet, or was it a massive smoke screen
3 Ways B2B Brands Can Win in a Cookieless World By Chandni Patel, ActionIQJanuary 13, 2022 Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is crucial to B2B success.
How to prepare for your Customer Data Platform implementation By Andy Wong, mParticleJanuary 10, 2022 As companies focus on building strong relationships with their customers, the ability to protect data privacy is becoming increasingly important.