How to build your first party data strategy By Joey Colvin, mParticleJanuary 3, 2022 Henry Ford revolutionized the automotive industry with the release of the Ford Model T in October, 1908.
How to Improve Customer Data Security & Privacy for a Cookieless World By Sophie Wang, ActionIQDecember 23, 2021 With the impending loss of third-party cookies, the importance of customer data security and privacy is growing.
Improve data quality with mParticle’s data planning infrastructure By Joey Colvin, mParticleDecember 20, 2021 We're living in a data-driven economy.
How to deliver compelling messages for better customer engagement By Jurgen Desmedt, NGDATADecember 16, 2021 As credit card transactions are falling, banks are fighting to remain relevant to their customers.
How to Combat the Death of Third-Party Cookies With First-Party Data Strategy By Florian Delval, ActionIQDecember 13, 2021 First-party data strategy has gone from nice to have to necessity in record time thanks to the death of third-party cookies.
Why brands can’t afford to not prioritize CX initiatives By Stephen DeFusco, NGDATADecember 9, 2021 92% would leave after just a few negative experiences with brands.
4 strategies to reduce customer churn By Abby Borden, LexerDecember 6, 2021 Retail and ecommerce is more competitive than ever.
How relevant is omnichannel really? It’s about cutting the price, not the precision By Sébastien Wauters, NGDATADecember 2, 2021 We're all familiar with omnichannel marketing – ensuring that the customer has a consistent experience across channels.
Delivering “Intelligent” Multichannel Customer Engagement via SMS and WhatsApp By Vinson Asekhamhe, TerragonNovember 29, 2021 Customers are the lifeblood of every business.
Offer customers more personalized experiences whilst delivering the benefits of digital transformation By Jens Ponnet, NGDATANovember 25, 2021 In a post-pandemic world, core banking systems are in urgent need of updating and modernizing to cater for the 'new normal' expectations of customers.
3 Ways to Optimize Omnichannel Marketing With Your Customer Data Platform By Eric Wendt, ActionIQNovember 22, 2021 Digital transformation killed the "straight line" sales funnel, but lots of businesses act as if they missed the funeral.
How to drive real customer value through a mature data strategy By Kevin Shaver, NGDATANovember 18, 2021 Making customers feel seen and heard at every stage of their journey can reap huge rewards for businesses.