C-Suite Aligned, Visible and Primed for Growth By Sofia Gerrard, Reuters EventsJanuary 17, 2024 Customer engagement methods have undergone a radical transformation.
Unify your customer data and transform the customer experience: A guide on how to activate personalized insights and engagement By Klaasjan Tukker, Adobe Real-Time CDPJanuary 8, 2024 No matter where a brand is in its marketing journey, now is the time to improve the customer journey.
Generative AI and Personalization won’t work without a Customer Data Operations Strategy By Derek Slager, AmperityDecember 18, 2023 At the recent AWS re:Invent sessions, you couldn't go anywhere without hearing about Generative AI.
Event forwarding the easy way – getting started with Adobe Real-Time CDP and Meta Conversions API By Nina Caruso, Adobe Real-Time CDPNovember 30, 2023 It's increasingly difficult to ensure your advertising partners are sharing relevant content with your customers.
Making Gen AI work for marketing starts with another kind of AI By Joyce Gordon, AmperityNovember 20, 2023 The excitement around AI over the past year is largely focused on AI that you can interact with and see in action.
Why Adobe and Acxiom, Are, Well…An Item By David Skinner, AcxiomNovember 16, 2023 One is among the world's most innovative software and digital marketing companies.
Feeling the Pulse of Programmatic Advertising in the Big Apple and the Excitement of Adobe + Acxiom By Melissa Metheny, AcxiomNovember 9, 2023 Whew! We're in the heart of the Autumn martech event season and my air-miles counter is spinning.
Supporting full-funnel marketing in a single system with Adobe Real-Time Customer Data Platform (CDP) By Matt Skinner, Adobe Real-Time CDPNovember 2, 2023 Every business needs to do two things to grow — find and acquire new customers and increase the lifetime value of those customers.
The One Thing You Need For All Your Tech Tools (Including AI) To Actually Work By Barry Padgett, AmperityOctober 30, 2023 Tools are only as good as the data you feed them.
CDP vs. CRM, What’s the Difference? By Sam Malissa, AmperityOctober 23, 2023 The business technology ecosystem can be a confusing place.
The Grocers Guide to a Unified Customer View By Kathleen Holm, TCSOctober 19, 2023 In today's competitive landscape, grocers face a unique set of challenges.
Reach real people, not devices by using a CDP with identity resolution By Kate Jacobson, EpsilonOctober 16, 2023 What is identity? We're not asking in the philosophical sense, but more what is identity when it comes to marketing?