What are customer data management platforms?
Have you ever wondered what’s the difference between the various types of systems that store customer data?
Blog
Maximizing Email Marketing with a CDP
In today's data-driven marketing landscape, Customer Data Platforms (CDPs) are becoming indispensable tools.
Notes from CDP Institute November Roundtables
The CDP Institute organizes monthly online roundtable discussions for all community members.
Building the Data Foundation for AI
Long before Generative AI entered the public consciousness, marketers created personalized experiences using Machine Learning.
Optimizing Customer Journeys with Next Best Action Strategies
In a world where customer expectations are constantly evolving, businesses must adapt to deliver personalized experiences.
Customer Data Platform Market Predictions for 2025
The customer data platform market is likely to change in the coming year.
Unresolved Identities: The Silent Data Project Killer
If you work with data, you know consolidating fragmented data into cohesive, actionable information is a pervasive challenge.
CDP 2.0: Why Zero Waste Is Now
As we head into 2025, the customer data platform (CDP) space is more dynamic—and more confusing—than ever.
Never Miss a Customer Moment: Integrate a CDP and Multichannel Marketing Hub
Customers experience critical moments throughout their shopping journey.
How We Built RudderStack’s Real-Time Personalization Engine
As more companies fine-tune the customer journey, personalization has emerged as a crucial initiative.
CDP Benefits (CDP Best Practices)
Customer Data Platform benefits are many and varied.
Siloed data and tech are obstructing a unified customer view
Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.